The NCAA is the omnipotent organization that runs college athletics in the United States. The NCAA and its member college and university athletic departments raked in a whopping $18.9 billion dollars in 2019. The college athletes are the revenue generators and the labor. Without the college athletes, the NCAA would not exist. Yet, college athletes receive no compensation. While college basketball and football players are predominately black, NCAA executives, athletic directors, coaches, media personalities, and television producers are overwhelmingly white. Thus, the unpaid black athletes make extraordinary sums of money for wealthy white men who reap the spoils of a grossly exploitative system
"Alston" and What it Means for College Athletics and Antirust Law
In 2019, the Power Five FBS football conferences generated over $2.9 billion in revenue. The Big Ten Conference generated more than a quarter of that total, leading all over conferences in revenue generated at over $780 million. While the NCAA is in the process of evaluating rule changes that would allow student-athletes to engage in certain sponsorship agreements, student-athlete compensation has historically been limited to academic scholarships. But while both salaries and in-kind payments have increased significantly for coaches, "pay" to student-athletes has remained capped.
Student-Athletes or Athlete-Students?
Written by Anthony J. Holesworth
On September 21, 2013, Northwestern University’s starting quarterback at the time, Kain Colter, wore a wristband with the letters “A.P.U” (All Players United) during a game. This simple act was the seminal event in what has become the highly publicized effort to unionize Northwestern’s scholarship football players.