A corporation’s director leans back in his chair as he meets with his fellow directors. He surveys the New York City skyline stretched across the windows of the conference room and begins discussing possible options for the corporation to pursue.
This corporation is not deciding whether to offer new stock options to its shareholders. In fact, it is not even deciding on a new methodology to maximize shareholder wealth at all. There are no hiring or firing decisions to be made in this meeting; no cunning ploys at achieving some sort of tax break; and no promotion of a new advertising campaign. Perhaps this corporation will provide more jobs to underemployed areas of the community; or maybe it will create sustainable energy. As a result, this corporation will create a general public benefit by making a material positive impact on society and the environment. This corporation is a benefit corporation.